We’ve officially teamed up with Desert Rivers Audubon to provide strategic PR and editorial support for their magazine and mission. Together, we’re telling the story of Arizona’s birds and the people who protect them.

Branding missteps happen, especially when you’re doing it all yourself. In this post, we’re calling out five of the most common branding mistakes small businesses make, from inconsistent visuals to chasing trends, and offering quick, doable fixes to help your brand look more polished, professional, and aligned.