FUTURE/COMMS

A blog for business leaders and strategists interested in what’s next for their communications and marketing. This is where we forecast and show off our industry knowledge and insider experience. We speak informally, so that small business leaders can apply actionable strategies to their marketing in real time.

Andrea Garcia Andrea Garcia

Promoting Progress: Marketing Tech’s Enlightenment

Artificial Intelligence is reshaping the marketing landscape, moving beyond the hype to a more educated and holistic approach. Understand the nuances of AI marketing and how it's not just about selling technology but fostering a deeper connection and understanding in this rapidly evolving era. Join us in navigating the future of marketing, where technology meets human insight, and discover how your brand can lead in the age of technological enlightenment.

Read More
Andrea Garcia Andrea Garcia

A sound defense: how ELVIS Could Safeguard yOur public persona from ai

AI technology and streaming platforms redefine the essence of music consumption, Tennessee’s ELVIS Act stands as a pivotal moment for country music and personal identity protection. This blog post unveils how the act safeguards the unique voices of musicians and public figures, ensuring their digital personas remain authentic and unexploited.

Read More
Andrea Garcia Andrea Garcia

Charting HX: our New Modern Enlightenment Era, Thanks to AI

The gateway towards exploring the Human Experience (HX) in an AI-driven world is here. From personal branding in the digital age to the philosophical shifts shaping our future, we're charting the course of the modern enlightenment. Join our community of thinkers, creators, and explorers as we navigate the exciting intersection of HX and AI. Whether you're looking to spark your imagination or engage in deep discussions about the future of humanity, our blog offers fresh perspectives on the challenges and opportunities that lie ahead.

Read More
Audience Insights, Energy Insights Andrea Garcia Audience Insights, Energy Insights Andrea Garcia

Turning the Wheel of Fortune: What the Singapore Flyer Teaches Us About Business Revitalization

In our latest blog post, we delve into the fascinating story of the Singapore Flyer's transformation and the powerful lessons it offers for businesses. Discover how harnessing positive energy and rethinking evolution can reshape your business strategy. Explore the importance of adapting to evolving expectations to capture and engage your audience. Join us on this journey of revitalization and find insights to elevate your brand's presence in the digital marketing landscape.

Read More
Industry Insights, CEO Insights Andrea Garcia Industry Insights, CEO Insights Andrea Garcia

The Thought Leadership Secret: What’s Your Philosophy?

During consultation calls for Public Relations my job is to understand potential clients – business owners – and their business problems, their industry, and assess the problems in their strategy of their target markets. We cannot touch on execution just yet. Remember, this is all under an hour. The questions become extremely probing to get to the heart of the issues. While we can only get so deep, there are interview strategies that allow for greater access into the mindset, personality, and working style of a prospective client. But the most important item that I believe is overlooked by marketers is not delving deeper into the client’s business philosophy.

Read More
Crisis PR, Pro Tips, Litigation PR Andrea Garcia Crisis PR, Pro Tips, Litigation PR Andrea Garcia

Good PR Can Save The U.S. Soccer Federation: But, They Need To Listen Up

Over the past week, we've seen how the U.S. Soccer Federation put themselves under scrutiny and into an existential crisis which led to a tail-spin of formal apologies, angry sponsors, lots of tweets, the resignation of the organization’s president, and then the promotion of a new president (who is a woman and former player).

Read More