If 2023 was any indicator, we can expect that 2024 will bring big worldwide events. It will be fun, chaotic, and absurd, and not practical at all. Which is why, we at COMMS/NATION must embrace the virtues of our new mantra: PRACTICAL MOVES FORWARD.

This is what your client’s golden sandbox looks like — are you ready to capture their attention? What speck of glitter are you?

Content creation for the sake of creating marketing can be tedious. Especially, for those who don’t love marketing or don’t know how to market their brand.

COMMS/NATION's take on the modern thinker. Are entrepreneur's the next modern philosophers? We say yes!

Facebook just announced that they are building a smartwatch that will focus on messaging and health tracking, potentially powered by Google’s Android OS in order to compete against the Apple Watch. Smart watches’ technology isn’t novel or exciting. But, I do believe that Facebook is going even further with their wearables, and it involves Main Street, e-commerce payments, and loyalty reward cards. 

If you are not watching closely at Gen Z you are losing on major capital. As everyone sat around trying to forecast what was going to happen early-on during COVID, economists totally overlooked one entire large demographic: anyone born after 1996 (Gen Z). 

Over the past week, we've seen how the U.S. Soccer Federation put themselves under scrutiny and into an existential crisis which led to a tailspin of formal apologies, angry sponsors, lots of tweets, the resignation of the organization’s president, and then the promotion of a new president (who is a woman and former player). 

It all begins with an idea.

PR pros and Communicators around the globe are scrambling trying to figure out how to revise their upended media strategies.

This blog is intended to give marketing industry professionals, business owners, CMOs, and anyone with a pulse that has internet connection an in-depth look at the media and marketing world.